AIRE
About
The company
AIRE was founded in Seoul in 2019.
We plan international art exhibitions and coordinate them between the people who hold the rights and the people who present the work. Since 2020 there has been an AIRE exhibition in Korea every year.
The company also develops cultural programmes of its own, built so they can be licensed and run elsewhere.
How we work
- 01
Rights first
Loan terms, licensing, reproduction and approvals are settled in writing with the people who actually hold them, before anything moves.
- 02
No layer in between
We negotiate in Korean, English and Spanish. Institutions deal with the people doing the work, not with a translation of them.
- 03
Through to the return
Condition reports, installation, de-installation and the reporting a lender expects afterwards are part of the job.
Who we work with
Museums and public art centres. Artist foundations and estates. Private collections. Exhibition producers and touring organisers. Venues, brands and corporate clients.

Founder
Seonyong Eom
Founder
Seonyong Eom founded AIRE in 2019.
She has worked on exhibitions, spatial design and brand experience for over thirteen years: at an art centre in Incheon, in communications agencies, and at Cartier in Seoul. Her exhibition work runs from sourcing and licensing with European museums and foundations to the design of how an audience moves through a show. She studied in Barcelona and works in Korean, English and Spanish.
In 2017 the King of Spain awarded her the Cross of the Order of Civil Merit for her part in Korean–Spanish cultural exchange.
Selected experience in previous roles
Carried out at the organisations listed, in the role held at the time. These are not AIRE projects.
-
Michuhol Art Center, Incheon
2013–2018
Exhibition Business Division, Manager
Picasso de Málaga, Picasso Absoluto · Antoni Gaudí: Barcelona · Miró in Mallorca: A Wild Spirit · VOGUE Like a Painting · Chagall: Love and Life · Eva Armisén · Smithsonian Photography
-
Unimotto
2018–2020
Brand Marketing Team, Design Marketing Division — Team Leader
Korea Expressway Corporation 50th Anniversary Pavilion · Pangyo Autonomous Motor Show · Design Korea Archive Exhibition
-
Bombaram
2020–2021
True Experience Team — Team Leader
Samsung Innovation Museum — Semiconductor Monument · LEGOLAND Korea — Ninjago queue line · APoV “The World We Made” (T&C Foundation) · Hanssem HQ space branding · KIST centennial exhibition
-
HS Ad
2021–2022
Space Experience Solution Team 1 — Professional
CES 2022 LG Electronics — Life’s Good Lounge · LG Electronics “Another Kitchen”
-
Cartier (Richemont Korea)
2022–2023
Client Experience Manager
Maison Cheongdam Opening Experience · Cartier Time Unlimited · Les Moments Cartier high jewellery events
-
Innocean
2023–2024
Global Hyundai Team 4 — Senior Manager
CES 2024 Hyundai Motor Group pavilion · IONIQ brand launch, Thailand