AIRE
Expertise
Four things we are hired to do, and the direction the company is building towards.
What we do now
- 01
Sourcing & licensing
Finding the works and agreeing the terms: loan negotiation with museums, foundations, estates and private collections, and the licences covering reproduction, merchandise and publicity.
- 02
Exhibition planning & international coordination
Curatorial planning on the Korean side, and the coordination that keeps a rights holder abroad and an organiser at home working to one schedule. Approvals, exhibition materials, transport, customs and installation sit here.
- 03
Spatial & audience experience
How a show is laid out and what an audience does inside it: sequence, flow, media content, and where the story turns. For exhibitions, and for brand and corporate spaces.
- 04
Original programme development
Formats developed in-house, with the rights structure and the operating model built in from the start so they can be run somewhere else.
Where this is going
AIRE has not yet licensed or toured a format of its own internationally. What follows is the direction we are building towards, not work already delivered.
- 01
Owned exhibition & experience IP
Formats AIRE holds outright, rather than exhibitions that belong to someone else.
- 02
International touring & licensing
Licensing those formats to venues and producers outside Korea.
- 03
Cross-border co-production
Producing exhibitions with international partners from the start, instead of importing finished ones.