Hyundai Motor Pavilion, Seoul Design Festival 2024
- Year
- 2024
- Dates
- November 2024
- Location
- Seoul Design Festival, Seoul
- Type
- Brand exhibition
- AIRE’s role
- Exhibition planning & operations — Won through competitive bidding; planned, directed and ran the pavilion.
- Organiser / Client
- Hyundai Motor Company
- Partners
- Operations: Hive Marketing Company
Hyundai Motor's pavilion at the 2024 Seoul Design Festival, marking the company's hundred-millionth vehicle.
AIRE won the project in a competitive bid and led it throughout: exhibition concept and content, spatial direction, the commemorative merchandise, and operation on site. Older models were shown against a reading of the brand's design history.
On-site operations were delivered with Hive Marketing Company.
